Cookies and other technologies
As is standard practice on many websites, we may set and access cookies, web beacons, Flash cookies, and other technologies on your computer. Please note that third parties, such as ad networks, advertising agencies, advertisers, and audience segment providers, may also set and access cookies, web beacons, Flash cookies, and other technologies on your computer when you visit the Site. For more information, please see our discussion of third party advertising.
Cookies are small amounts of information stored in files within your computer’s browser. Web sites can access only the cookies that they have stored on your computer. For example, if Acme computer company stores a cookie on your browser, Acme may access its own cookie but not that of another company.
- To help us recognize your browser as a previous visitor and save and remember any preferences that may have been set while your browser was visiting the Site. For example, we may save your login information so you don’t have to sign in every time you visit the site;
- To help us customize the content and advertisements you see when you visit the Site;
- To help measure and research the effectiveness of our interactive online content, features, advertisements, and other communications; and
- To track Site analytics and use, and to improve Site services.
We may use web beacons (also called transparent GIFs, web bugs, pixels, or action tags). These technologies are strings of code that deliver a tiny graphic image on a web page or in an email. Web beacons can recognize certain types of information on your computer such as cookies, the time and date a page is viewed, and a description of the page on which the web beacon is placed. In general, any file served as part of a web page can act as a web beacon.
We use web beacons for various tracking purposes, like determining whether or not you are logged into the Site and whether or not you are connected to a third-party service.
Third parties also may use web beacons on the Site to receive auditing, research, and reporting information, or to understand your interests and select and deliver to you advertisements that are tailored to your interests.
Some of the Site’s third-party partners may use Flash cookies, otherwise known as locally shared objects (LSOs), to track user behaviors in various ways. LSOs keep collections of cookie-like data stored in a directory on a user’s computer, and are installed through Adobe’s Flash video player.