Are you certain that your content has the right visibility?
Simply publishing content – whether it’s online or offline – isn’t enough to guarantee its visibility, or that you will achieve your business goals.
Because you need to use a content marketing strategy
A clear and detailed content marketing strategy is the only way to ensure your content is READ by the highest number of people possible, and to achieve your business objectives.
Content marketing strategies
You cannot gain concrete results without a content marketing strategy. Having the right strategy includes:
- Producing the right content. If your content is not useful or relevant to your desired audience, they will not read it.
- Targeting your content at a specific audience. Without a clearly defined audience, you won’t be able to reach the right people. You won’t know who you’re connecting with or where they are. The general public is not an “audience”.
- Understanding what content to produce and when to produce it. It’s vital to understand what the people you want to reach are looking for on search engines. It’s the only way to offer them the right content at the right time.
- Defining a clear reason for producing a piece of content. If you produce or share content without setting out measurable business goals beforehand, you’re probably going to lose money. Engagement alone is not a strong enough reason to produce content if you’re aiming to achieve significant business objectives with it.
The Kiss From The World team can create a clear and defined Content Marketing Strategy for your business. Only once this is done can we help you to achieve your business goals using our leading marketing tools.
If you would like more information on our SERVICE or PRICE, please contact us.
Marketing tools themselves are part of a wider network of complex technology. In order to fully exploit them and obtain concrete results – your business goals – you need a extensive expertise and experience in using each tool.
Having the right team makes all the difference!
The Kiss From The World team has been working in marketing for more than 20 years.
Below are some examples of the main marketing tools we use (without going into too much technical detail!).
Not Provided Report – our exclusive algorithm
Understanding what search terms are bringing visitors to your website and your competitors’ websites is key to creating the right content and defining a winning content marketing strategy.
This report takes into account several variables. Our team has developed an algorithm to extract relevant data and conduct complex calculations that factor in multiple variables in order to produce “values”.
These values are then processed through a system devised by our team that extracts possible keywords, weighting them by importance.
Without even accessing your website or your competitors’ websites, our Not Provided Report enables you to uncover not only the key search terms that are brining traffic to your site and their level of importance, but also your competitors’.
Read more about Not Provided Report.
Google Analytics Consulting
There’s so much data and so many reports in Google Analytics, but what does it all mean?
Numbers measure the success of marketing; numbers are obtained by analysis. Google Analytics is one of the most powerful tools on the market today enabling you to measure the progress and performance of your campaigns and discover the numbers behind every aspect of your website.
Whether you’re a small business owner looking to gain insight on how users interact with your website, or the marketing director of a global corporation looking to make strategic decisions about the positioning of your next online campaign, Google Analytics can provide the comprehensive data necessary to make well-informed decisions.
But like any tool, what you get from Google Analytics is only as good as the person using it. It takes extensive industry knowledge and experience to understand all the layers of data that are presented to you, how to extract the most out of the program, and how to apply what’s been derived to your business.
SEO & SEM
Search Engine Optimization is a technique that helps search engines to find and get better positioning for your website amongst the millions of other websites competing against you. SEO helps search engines to better understand your specific website, thereby helping you gain more traffic.
Search Engine Marketing is the process of gaining traffic or visibility in search engines. This is often abbreviated as “search marketing”.
Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links across the entire website.
Lead Generation & Landing Pages
Lead generation is the way that you attract people and get them to give their contact information to you. It is the method you use to collect leads. It’s about finding ways to make a person interested in your company and making them want to request more information from you.
A landing page is a standalone web page, created specifically for the purpose of a marketing or advertising campaign. It’s where a visitor “lands” after they’ve clicked on a Google AdWords ad or similar. Landing pages are designed with a single focused objective – known as a Call to Action (CTA). This simplicity is what makes landing pages the best option for increasing the conversion rates of your Google AdWords campaigns.
Social Network Strategy
Social media is one of the most powerful tools in your marketing arsenal. If you use it correctly, you can create a strong personal connection with your prospective customers.
To benefit from social media, you need to build a clear strategy that takes into account what you’re trying to achieve, who your customers are and what your competition is doing.
Social Network Strategy:
- Understand your goals
- Create measurable objectives
- Characterize your customers
- Look at the competition
- Develop your messages
- Choose your channels
- Build a content plan
Driving the high-quality leads to your company’s website that will convert into new clients or sales is the ultimate goal of most pay-per-click (PPC) marketing campaigns. Google AdWords, the PPC service powered by the world’s largest search engine, gives you advanced tools to find people who are already looking for the services you provide and want to buy. By placing effective advertising text and visual ads on strategically targeted websites and in Google’s search results, AdWords experts can generate valuable web traffic for a business.
Google AdWords consultants on Upwork will get to know your business and tailor your advertising campaigns for maximum impact. They can conduct keyword research to boost your search engine marketing (SEM), craft advertisements using text and images that are more likely to convert, and work with you to improve the quality of traffic you generate with your pay-per-click advertising. With the right approach guided by an expert, Google AdWords can be beneficial for everything from highly targeted projects and campaigns to more general Internet marketing.
Social Network ADV
A Social Network ADV is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting and measurability.
Setting social media campaign goals
A Social Network ADV should focus around a singular business goal. Common goals for social media campaigns include:
- Getting feedback from users
- Building email marketing lists
- Increasing website traffic
- Improving overall brand engagement
- Directly driving sales
Goals must be discrete and measurable. Before a campaign, obtain a baseline measure of your targeted metric so you can track changes and performance throughout the campaign and beyond. Goals are shaped by the means, the message and the target audience. Different demographics also have varying preferences for social media platforms, so pick the platform suited to your target audience.
Kiss From The World Native Advertising
Native advertising is a form of paid media whereby the ad experience follows the natural form and function of the user experience in which it is placed.
Native ads match the visual design of the experience they live within, and look and feel like natural content.
Native ads must behave consistently with the native user experience, and function just like natural content.
Kiss From The World Newsletter
A community mailing list is probably the most important digital resource available to businesses today.
Sending a newsletter out to a community is the most efficient way of communicating content in the digital world.
Kiss From The World helps develop and nurture a strong sense of trust and community with subscribers, offering clients a leading edge mailing tool.
The Kiss From The World newsletter contains focused content that its recipents have opted to receive.
Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise. The CRO process involves understanding how users move through your site, what actions they take, and what’s stopping them from completing your goals.
Customer Relationship Management (CRM) is a strategy for managing all of your company’s relationships and interactions with your customers and potential customers. It helps you improve your profitability.