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Airline Gives Free Upgrades to Nice Customers

Forget trying to bag an upgrade by using the tried and tested tricks of honeymoons, birthdays and huge social media followings, Monarch is offering customers free upgrades simply for being nice.

As part of Monarch’s year long campaign to promote traditional values of chivalry, courtesy and respect, selected customers will be rewarded for polite behaviour with the holy grail of free perks, a seat upgrade. It comes after a Monarch study conducted by Professor Jonathan Freeman at i2 Media Research at Goldsmiths University linked being nice to an increase in happiness, perceived health and success. The study was led by Jonathan Freeman, Professor of Psychology at Goldsmith University’s i2 Media Research Lab. 100 participants completed a series of psychological research measures before taking part in two lab-based behavioural demonstrations one being ‘FaceReader’ technology.

This video looks at the research.


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Ben Whitmarsh is based in London & Berkshire, UK. He has a background in broadcast journalism and is involved in creating travel video content.



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